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Who We Are
The Biodiversity Project's mission is to
advocate for biodiversity by designing and implementing innovative
communication strategies that build and motivate a broad constituency to
protect biodiversity.
Staff List
Board of
Directors List
Making
the Connection...
As humans, we all have a relationship with nature and we want a
healthy Earth that can sustain us now and in the future. But
most Americans' connections to nature have been overshadowed by the
complexity and demands of our busy lives. This disconnection
means we often fail to see how we're damaging our own life support
systems. We know that we share responsibility for protecting
the future of this planet, that is our home, but often we don't
know what to do, or we feel powerless to really make a difference.
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The Biodiversity
Project reaches out to Americans in ways that help them understand the
connections between nature and their daily lives. We link people
to actions they can take to make a difference. When people
make choices that are consistent with their concern about the natural
world and the future, they help to secure a better future for
themselves, their communities and the environment.
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We are the only organization in the
United States focused on building a long-term constituency for
biodiversity and the many issues that affect it. Using public
opinion and social science research, we strive to identify promising
new constituencies for biodiversity conservation and develop
strategies for reaching those audiences in meaningful ways. The
Biodiversity Project works in partnership with advocates, educators,
scientists, communications professionals and leaders of the faith
community. Our work helps Americans better understand their
individual connections to biodiversity while strengthening the
movement's capacity to reach the public on the issues that affect
biodiversity. |
What We Do
Our work is structured
within three main areas:
Project History
In 1995, a concerned and
forward-thinking group of grantmakers, scientists, and advocates helped to
launch the Biodiversity Project as an initiative of the Consultative Group
on Biological Diversity (CGBD). Our mission: to assess public
opinion on biodiversity and to explore promising public education and
communications strategies.
From our base in
Madison, Wisconsin, the Project has worked with leading players in the
policy, advocacy, education, scientific, communications, ethical,
religious, and grantmaking fields throughout the U.S. and Canada. We
have grown into a bi-national resource for biodiversity communications
tools and strategies and a catalyst for innovative and collaborative
efforts to inform the public about biodiversity. At the end of
1999 we completed our transition into an independent nonprofit
organization.
The Biodiversity Project works to make
people aware of the importance of biodiversity and to build their
commitment to saving it. Our task is to engage and empower people to act
by making the connection between biodiversity and people's daily lives and
basic values.
Meeting this challenge is what the
Biodiversity Project is all about. We do this by developing communications
strategies that will build and motivate more people to protect
biodiversity.
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