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August, 1999
Cost $15.00
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This handbook is a useful resource for groups who communicate with the
public on biodiversity. It is a user-friendly guide for nonprofit leaders,
full of practical suggestions and examples. The handbook compiles what the
Project has learned over the last four years about how to develop a
communications strategy and craft messages about biodiversity. |
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The handbook
contains the following:
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Information
and advice on the art of communicating a complex issue in ways Americans
can link to their everyday experiences.
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Tips on
language to use and on methods to make biodiversity real and meaningful to
your audience.
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Creating a
communications strategy, and critical steps to follow in designing your
strategy to communicate biodiversity.
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How to reach
the public with biodiversity messages, working through news media,
non-news media and popular culture to foster biodiversity awareness and
appropriate actions.
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Telling the
story of biodiversity through issues of suburban sprawl, forests, rivers,
wetlands and endangered species.
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A brief
discussion of some of the key audience segments you may wish to reach, and
message themes on how to reach them.
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A
Biodiversity Communications Resources section that lists books, public
opinion research firms and resource centers, media firms and associations,
and communications consultants and trainers.
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To order any of our publications (within the United States or Canada), e-mail your request to
project@biodiverse.org or mail a
check with your order to:
Biodiversity Project
214 N. Henry St., Suite 201
Madison, WI 53703
Please include your name, organization, title, address, e-mail, and phone
number with your order.
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