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Biodiversity describes all life on earth and the systems that support life on earth, thus it is the quintessential environmental issue of our time. Biodiversity conservation entails projects that restore and protect the ecosystem services that we all depend on.

Protecting biodiversity ensures that life on Earth as we know it continues for our children and grandchildren. The Biodiversity Project exists to connect people with the natural world that provides these "ecosystem services."

Because much of the U.S. population has become detached from the natural world, people no longer make the connection between the ecological health of the planet and the things they need to survive. Water comes from a faucet, not a lake that we need to keep clean, medicines come in pill bottles, not from species that may soon be extinct, and chocolate comes from a store not from the cocoa plant in the forests of South America.

Through strategic environmental communications and education programs directed to the public, policy-makers and government officials the Biodiversity Project works to protect and restore biodiversity throughout the United States.