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The Healthy Lakes, Healthy Lives campaign was developed by the Healing Our Waters (HOW) Coalition. The focus of this campaign is to generate public and political support for federal legislation for Great Lakes restoration.
The Biodiversity Project, with funding from the Joyce Foundation, commissioned and managed public opinion research in 2005 that provided the foundation for the public elements of this campaign. We worked collaboratively with HOW to identify target audiences, develop unified values-based messages, and determine effective messengers and pathways to reach those audiences.
Biodiversity Project also developed an online message kit  that served as a communications resource for HOW's 50+ member organizations. The message kit was designed to encourage and support HOW members in their use of the unified restoration message. To this end we also designed and conducted message workshops for HOW members throughout the basin. We continue to support this effort through ongoing trainings and updates of the message kit.
For more information about HOW's campaign visit Healthy Lakes, Healthy Lives .
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