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Over the past decade the Biodiversity Project has produced a number of issue-specific "message kits." These message kits are designed to provide recommendations and resources for environmental and conservation organizations looking to improve and/or coordinate their communications efforts on a particular issue.
Each message kit draws upon public opinion research and provides values-based communications recommendations, as well as supportive resources and materials.
Our message kits were originally produced as hard-copy booklets. However, our more recent kits have been designed as interactive, online products. Our message kits include:
Healthy Lakes, Healthy Lives
Updated April 2008
This online kit was created to help organizations, agencies and/or businesses play a strategic role in the campaign to restore our Great Lakes, and to encourage and support HOW members in their use of unified messages. Learn more about the Health Lakes, Healthy Lives campaign and message kit in Our Programs section. The online message kit itself is password protected, but if you would like to use the kit, visit the log-in section of the kit and follow the instructions provided there.
Great Communities For People and Nature
Published March 2004
Available for purchase: $15.00
This message kit focuses on raising public awareness of biodiversity issues, as well as offer the necessary tools to ensure a successful community-based environmental campaign. The various aspects of the "Great Communities" publication included a series of educational fact sheets regarding biodiversity, a set of communications tools and tips to successfully maximize media coverage, a list of relevant Websites and programs to aid in networking and idea-building, and examples of similar communities striving to improve the biodiversity in their area.
To purchase the Great Communities Message Kit please contact the Biodiversity Project by phone at 773-496-4020 or by email at project@biodiverse.org
Getting the Message: Eastern Forests and Biodiversity
Published March 2003 (Out of Print)
This project strives to better provide advocates and educators the knowledge and tools to more effectively communicate the value of the forests of the Eastern United States , the threats the forests make, and how we can make a difference. The message kit contains educational fact sheets explaining the connections between Biodiversity and the Eastern Forests , and the issues they face. In addition, the message kit includes communications sheets for nonprofit organizations' and educators' use in crafting strong and persuasive communications messages, as well as identifying target audiences and target outlets.
Getting the Message: Making the Biodiversity-Sprawl Connection
Published December 2000 (Out of Print)
This message kit focuses on raising public awareness of the impacts of sprawl on biodiversity, and strengthening the communications strategies of organizations working to prevent sprawl. The two part kit consists of educational fact sheets regarding sprawl and biodiversity to be sent to decision-makers, journalists, and other interested parties; and communications sheets to help nonprofit organizations develop and refine effective communications strategies and messages. |
