Getting on Message

   The kit is comprised of the following sections:

- Introduction: table of contents, preface, and acknowledgements
- Fact Sheets: a factual section that includes information
                       about biodiversity and how it relates to sprawl
- Communications Sheets: a message section that includes
                       communications tips for talking about sprawl and
                       related issues
- Resources:    sample smart growth and biodiversity ads and
                       logos, with information on receiving a CD with
                       these ads for use in local communications
                       campaigns. Also includes a glossary of terms

Biodiversity is... Definitions of biodiversity and it's importance.

Personal actions to help preserve biodiversity.
Tips for personal action and other resources.

Sprawl is... Definitions of sprawl and its impacts.

Tools and measures that can help curb sprawl.
Policies for all levels of government.

Habitat loss at a glance. An overview of the impacts of sprawl and options for action.

Air and water impacts at a glance. Details of pollution to our air and ater from sprawl.

Farmland loss at a glance. The impacts of sprawl on farmland and what can be done.

Open space loss at a glance. A summary of sprawl impacts on open space and ways to protect open space.

Community impacts at a glance. How sprawl affects our communities.

Human health threats at a glance. Human health impacts: air pollution, public safety, increasing inactivity, psychological stress, disease and what can be done.

Economic costs at a glance. Details on subsidies, and what can be done at the local level.

Communications Sheets

Crafting a communications strategy. How you can develop an effective message.

Getting the message out: pathways to the public. Channels to use to convey your message.

Talking about biodiversity. Tips on relating biodiversity issues to people.

Talking about sprawl: key messages. Themes that resonate with people.

The words that we use. Tips on language as it relates to sprawl and environmental issues.

Talking about the solutions. Communicating policies and values.

Responding to common concerns. Handling issues and concerns that arise on these issues.

Finding the right messenger. Tips on organizing and recruiting.

Lessons from the field. Examples and lessons from around the country.

Resources

Ads and logos Sample smart growth and biodiversity ads and logos.

Glossary of terms. Well, it's a glossary!

To order any of our publications (within the United States or Canada), e-mail your request to project@biodiverse.org or mail a check with your order to:

Biodiversity Project
214 N. Henry St., Suite 201
Madison, WI 53703
Please include your name, organization, title, address, e-mail, and phone number with your order.