In this
issue...
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From the Executive Director:
Communicating in these times |
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Let’s face it,
communicating about the environment is tough these days.
First, there is the large backdrop of the war and the
economy that is shaping so much of what is on the public’s
mind. Then, of course, there’s the stealthy and
inexorable attacks on long-standing environmental
protections that have forced much of the environmental
movement into a defensive mode. Some days there just
aren’t enough fingers to stick in all the leaking dikes!
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Communicating for Today and Tomorrow
John Russonello, Belden,
Russonello & Stewart |
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Call it the
“long term vs. short term” dilemma, or the “education vs.
mobilization” choice. Whatever term you use,
environmental advocates are constantly working to achieve
two different, valuable, and obtainable communications
goals at the same time. They seek first to send messages
that will energize environmental true believers into
immediate specific action; and second, to build a greater
appreciation over time of environmental issues among the
persuadable public. ...(continued) |
Michael D-L.
Jordan
© 2000 David-Lorne Photographic |
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Talking About Solutions
Erin Oliver |
Photo: USDA
NRCS |
“If you’re not
part of the solution, you are part of the problem.”
That’s a pretty powerful message, but only if you know
what the solution is and what you need to do to be part of
it. The environmental community can be more effective
agents for social change by identifying solutions and
communicating about what the solutions are, why they will
be effective, and how individuals can help bring these
about. ...(continued) |
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Environmentalist or Conservationist, and Does it Matter?
Jane Elder |
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When you speak
out for environmental protection, are you an
environmentalist, or a conservationist, and does it really
make that much of a difference? To some people in the
field, there is a huge difference, and they will make a
considerable effort to distinguish themselves. But ...
not talk about the inside-the-family debate, because I
doubt we’ll settle it here. Instead, let’s look at how
the public sees these labels, and how it affects how we
should use them in communications. ... (continued) |
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Public Opinion Research |
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Since 1995,
the Project has commissioned and disseminated
ground-breaking opinion studies that have helped
organizations who care about biodiversity develop smarter
and more incisive education and communications campaigns.
The following research reports are all available in the
resources section of our website....
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Internet Resources |
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Take a look at
the following resources if you would like to learn more
about the issues covered in this special edition of
Biodiversity Connections…
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Complete Your Biodiversity Communications Library While
Supplies Last! |
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...(continued) |
Getting on Message: Eastern Forests and Biodiversity
Ethics for A
Small Planet
Building
Partnerships with the Faith Community:
A Resource Guide for Environmental Groups
Getting on Message: Making the Biodiversity-Sprawl
Connection
Life.
Nature. The Public. Making the Connection: A Biodiversity
Communications Handbook
Engaging the
Public on Biodiversity: A Road Map for Education and
Communication Strategies |
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Biodiversity Project Welcomes Jeffrey Potter |
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Jeffrey Potter has joined
Biodiversity Project’s staff as our new Director of
Communications Programs. For the last five years, Jeffrey
has played a key role in the growth and success of the
Wisconsin Wetlands Association (WWA), where he has served
as the Director of Outreach and Communications. He brings
the Project exceptional skills in communications
strategies and applications...
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Board of Directors Transitions |
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The Biodiversity Project welcomed two new
board members at its June meeting, Dr. Peter Bakken and
Mr. Craig Pugh. We also bid a fond farewell to outgoing
board member Liz Wessel...
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A newsletter from the Biodiversity Project.
