Healthy Lakes, Healthy Lives
This campaign, developed by the Healing Our Waters Coalition, was meant to generate support for federal legislation for Great Lakes Restoration. Biodiversity Project commissioned and managed public opinion research to identify target audiences, develop unified values-based messages and determine effective messengers and pathways to reach those audiences.
Great Lakes Town Hall
2005 – 2010
Great Lakes Town Hall is an online community where the 37 million residents in the Great Lakes drainage basin can come together to identify common concerns, set the political agenda, share and develop collective solutions, and demand – as a public – that the Lakes are clean, abundant and natural for generations to come.
The Great Lakes Town Hall represents Biodiversity Project’s commitment to fostering communication and understanding to protect our Earth’s vital assets. Participants can respond to essays written by moderators and guest speakers, vote in the opinion polls, post questions and announcements and start their own discussions. The Great Lakes Town Hall’s six hundred members represent a community of concerned citizens who are taking a stake in their great lakes.
The online forum is edited by three Great Lakes experts who post daily bulletins, write weekly editorials, develop polls for members to consider and compose monthly feature articles about Great Lakes issues.