The Rock River Stormwater Group works together to encourage residents and businesses to change behaviors to reduce stormwater pollution. This coalition of nine municipalities in Wisconsin hired Biodiversity Project to devise and help implement a public information campaign called Clean water. Bright future. to reduce the amount of stormwater runoff in their communities. The campaign, a requirement of their state stormwater permit, engages citizens using a variety of proven outreach techniques. Biodiversity Project has combined public opinion polls, leadership training and public information pathways, such as door hangings and radio, to reach audiences and motivate them to take action.
Projects like the Rock River Stormwater Group highlight Biodiversity Project’s ability to identify target audiences and develop values-based messages that inspire people to take action.